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IMPORTANCE OF DIGITAL MARKETING:

The main importance of the Digital Marketing is that you can reach the right audience at the right page with the right content.

Digital marketing is like an umbrella that host all possible digital promotional activities like social media, Internet to promote your online business channels.

As per expert’s opinion, digital marketing methods are simple and straightforward to encourage the potential customers. It also gives the control on budget and instant calculation of ROI.

According to the latest survey of the Associated Chambers of Commerce and Industry of India , digital marketing business will grow 20-30% annually without any financial crisis.

BENEFITS:

1. Huge Industry Demand

2. Future of Indian IT Service

3. Opportunity for better pay and higher position

4. Can’t imagine the current marketing strategy without digital marketing

5. You can start own business independently

List of digital marketing activities, mentioned below:

1. SEO (Search Engine Optimization)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

2. SEM (Search Engine Marketing)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

3. SMM (Social Media Marketing)

Social media marketing is the use of social media platforms and websites to promote a product or service. 

4. Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. 

5. Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

6. Video Marketing

A strong marketing campaign incorporates video into the mix. 

7. Content Marketing

A type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts.

DIGITAL MARKETING STRATEGY

BENIFITS OF DIGITAL MARKETING

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